How do you create a memorable brand for an unknown bootmaker? Build it by hand.
Heritage Boot creates beautiful boots by hand from 1940's-era patterns. We told the story of their unique process and launched it during SXSW, creating much needed buzz around their brand.
Creative direction, design, copywriting, web development, advertising
The site and integrated campaign generated significant buzz for the new brand, including hundreds of thousands of free media impressions.
And a major splash at SXSW.