Heritage Boot

How do you create a memorable brand for an unknown bootmaker? Build it by hand.

Heritage Boot creates beautiful boots by hand from 1940's-era patterns. We told the story of their unique process and launched it during SXSW, creating much needed buzz around their brand.

Services

Creative direction, design, copywriting, web development, advertising

The underground lair of the Boot Elves (our version of the Shoemaker's Elves), where visitors learn about the boot making process.

Stickers with URL placed around town.

Local newspaper ads placed during SXSW.

Informational cards placed in boot boxes.

T-shirts for sale and as giveaway

The site and integrated campaign generated significant buzz for the new brand, including hundreds of thousands of free media impressions.

And a major splash at SXSW.