TGI Fridays

How do you promote Fridays to Harvard students?
Make it feel more exclusive than the Ivy League.
Campaign to invite Harvard students to their local Fridays by teasing them with a bit of secret school history.

Services

Creative Direction, Art Direction

Mystery posters placed around campus at the beginning of Fall semester.

A collection of little-known Harvard stories which doubled as a newspaper-sized invitation, delivered to student dorms & apartments.

Original art for you.

TGI Fridays

Services