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Threadgill's Dang Fest

A branded SXSW experience.

We made this institution relevant to new Austinites without compromising the world-renowned venue's soul. The brand strategy boiled down years of history, food and legendary live music centered around one word: Dang. From that, Dang Fest was born–a music and food event that attracted thousands.

Services

Brand strategy, creative direction, design, copywriting, TV/film production, web development, email marketing, social media, event coordination

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© 2024 by Glen Gauthier. Proudly created with Wix.com

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