Threadgill's Dang Fest

A branded SXSW experience.

We made this institution relevant to new Austinites without compromising the world-renowned venue's soul. The brand strategy boiled down years of history, food and legendary live music centered around one word: Dang. From that, Dang Fest was born–a music and food event that attracted thousands.

Services

Brand strategy, creative direction, design, copywriting, film production, web development, email marketing, social media, event coordination

Dang merch including t-shirts, stickers, and more graphics and signage for the full experience.

We also created commercials further seeding the Dang concept before the festival started.