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Iberia Medical Center

Demonstrate above average care.

Iberia Medical Center scored above 95% in patient satisfaction and rightly wanted to shout it from the rooftops. We developed an ad campaign that did just that by telling real stories about their staff and patients.


Creative Direction, Art Direction, Copywriting, Photography Art Direction

We placed pairs of ads featuring staff and patients in the local newspaper, across the pages from each other. Each pair of ads told the story of the staff member's interactions with their patient and the relationship that developed. We also created bus shelter ads to tease the stories and direct viewers to the website.

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